AR (Augmented Reality) and VR (Virtual Reality) technologies are revolutionising the world of marketing and brand-building. By offering immersive experiences that drive engagement, advocacy, and memorable interactions, AR/VR is changing the whole brand scene. Through AR/VR initiatives, brands can transport users into virtual worlds where they interact with products, services, and fellow enthusiasts, fostering a sense of belonging and community. Augmented Reality and Virtual Reality experiences fuel brand advocacy and new horizons for community engagement through brand interactions that are memorable and highly immersive. These technologies offer new media to the world either by providing digital augmentation (AR) or solely building a virtual environment (VR) to give brands deeper engagement with their audience.